You should not have to become a flooring expert to get this right. That is what we are for. As a design and build team, we walk your actual kitchen, look at your slab, your light, your traffic, and your pets, then recommend the floor that fits how you live, not the one with the best markup.
Part of that is telling you the truth, even when it costs us the job. A few years back we sat down with a homeowner in Tempe who wanted to remodel her kitchen and replace the flooring throughout the whole house. She had shopped a handful of suppliers on her own and fallen for a laminate sample she wanted everywhere, bathrooms included. As we talked through her plans, she told us she plans to die in that house. It is her forever home. Laminate is fine for a season of life, or for a rental where the floor is going to take a beating and get swapped between tenants anyway, and even then a wood look porcelain would serve better. But it was not the right call for a home she intends to keep for the rest of her life, and I told her so.
I have a responsibility to help homeowners avoid regret at the end of a remodel.
We did not get that project. I do not know if my honesty about the laminate is the reason. What I do know is that I would give her the same advice again. That is the standard we hold on every project.