Scott Hochuli - Founder & President
Pronounced Ha-Cue-Lee. Scott is an Arizona native, son of retired grade school teacher Bonnie Hochuli and retired NFL official Ed Hochuli. It was a household where getting the job right in front of a crowd was the family standard.
Scott has been remodeling Phoenix homes since 1992. He spent his first nine years building for other companies around the Valley, until enough friends, neighbors, and past clients began asking him to take on their projects that going out on his own became the obvious next step. He and Lorrie founded the company in 2001. His first completed project was a custom built-in media center, built in the Hochuli garage workshop. More than 500 projects later, the largest is a $1 million whole-home remodel in Las Sendas.
Two ideas have driven the company since the start. The first is that a remodel should be an enjoyable experience for everyone involved, the homeowner and the crew and the trades alike. The second is blunter: the bar in this industry has been set so low that there is no excuse for being average.
Scott wrote a book about it. Crush Expectations argues that quality workmanship is not what makes a remodeler worth hiring, because quality is the equivalent of breathing. It is non-negotiable, and nobody earns credit for it. What a homeowner remembers years later is the experience: whether the side gate got locked at the end of the day, and whether anyone thought to check the air filters after a week of demolition. The work is the minimum. The experience is everything.
He served four years as President of the Greater Phoenix chapter of NARI, the National Association of the Remodeling Industry. His projects have won NARI Contractor of the Year awards at the local, regional, and national level. He holds Arizona ROC license 173428.
Scott believes a company can be a family, literally in his case and figuratively for everyone else who works here. He was Ryann's personal photographer through her volleyball years, and he is Devan's mentor as she builds toward owning the business herself. He and Lorrie spend their free time exploring the country in their Airstream. Between all of it, and a mind that runs on this business around the clock, he still finds time to smoke barbecue for friends and family and get out on the mountain bike.
Lorrie Hochuli - Founder & Principal Designer
Lorrie founded this company alongside Scott in 2001. In the early days that meant walking the east Valley with him, hanging door hangers on one house at a time. Twenty-five years later she leads design, and she sits in on roughly three out of four in-home consultations, which means most of our clients meet her before they sign anything.
Ask Lorrie what she does best and she says listening. It shows up as a specific talent. Hand her the folder of inspiration images a homeowner has been collecting for years, the ones that seem to have nothing in common, and she will find the thread running through all of them and put words to it. Most people know what they like long before they can explain it. Lorrie explains it back to them, early enough in the process to matter.
A transplant from Pittsburgh, Lorrie moved to the Phoenix area her freshman year of high school. She holds design certificates from Mesa Community College and Arizona State, and she is an Allied member of ASID. She keeps up with where the market is heading both formally and informally, which is how new looks and new ideas keep finding their way into our projects.
Autism awareness and acceptance is the cause closest to Lorrie. She has served on the board of SARRC and on committees with Autism Speaks, raising money and visibility for both. She and Scott have two daughters, Devan and Ryann, both of whom now work in the business. Given a free weekend, Lorrie would spend it at a concert, ideally one of her favorite artists playing somewhere with some history to it like Red Rocks or the Hollywood Bowl.
Devan Hochuli - Director of Operations
Devan runs the day-to-day of the business. Scott and Lorrie's oldest daughter and a 2017 graduate of the University of Arizona, she has spent nearly a decade learning this company from every angle: billing and financials, client communication, scheduling and running jobs, hiring and developing our team, and the daily work of catching problems before a client ever hears about them. When something needs an answer, it usually goes through Devan. She is being prepared to lead this company into its next generation, which means the person keeping your project on track today is the same person who will still be standing behind it years from now.
Devan's instinct for building something from scratch showed up before she ever joined the company. At Arizona she was a founding member of her sorority chapter and served as its Assistant VP of Philanthropy, which meant standing up a new organization and its fundraising at the same time. These days she and her fiancé, Alex, spend their free time working their way through the mountain trails around the Valley in their RZR. They share a dog named Jeter, named for Alex's loyalty to the Yankees, though Jeter himself wears nothing but Arizona Wildcats bandanas. Devan also holds an aesthetician's license and spends her weekends running a small practice she built herself, which tells you most of what you need to know about her appetite for work and entrepreneurial convictions.
Ryann Hochuli - Director of Content & Community Outreach
Ryann tells the story of the work our team does. She writes, shoots, produces, and edits the project features and video walkthroughs you'll find across our site, which means she spends a lot of time in half-finished kitchens with a camera, catching the details most people never see. She also leads our community outreach, building partnerships with local organizations and running the fundraising efforts we take on each year. A University of Arizona graduate, she got her start in philanthropy there, setting a fundraising record for her sorority chapter as its VP of Philanthropy. She has brought the same energy to the neighborhoods we build in.
Outside of work, Ryann spends her weekends on the trail with her puppy, Strider (a Tolkien nod from an otherwise devoted Star Wars fan), often alongside her longtime boyfriend, Ryan. Yes, the Ryan(n)s. She played beach volleyball at a highly competitive level through high school, on both her club and school teams, and that same competitive streak follows her into just about everything she takes on. The rest of her free time goes to a growing vinyl collection, rewatching How I Met Your Mother more times than she can account for, and holding her ground as a Swiftie who made it to the Eras Tour twice.
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